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Facebook’s ‘playable ads’ bring game demos to the news feed

It’s apparently already been pretty successful, with Angry Birds developer Rovio saying it’d seen a “70 percent lift in day seven return on ad spend,” during early tests. All that to say, people are responding positively to the feature. The functionality is rolling out to all advertisers starting today, so you can expect to see them showing up in your Feed sooner rather than later.

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