More than 10,000 artists had their tunes reach playlists for the first time, Spotify said, with some seeing huge jumps in monthly listener counts. Gustavo Bertoni’s monthly listeners jumped from 7,000 to 617,000, while Yonaka climbed from 82,000 to 290,000.
The move could be good news for artists determined to break through. Like with most services, Spotify previously limited playlist selections to their curators. It was hard to make the grade unless you were either a major artist or fortunate enough to get noticed. However, the feature also shows how difficult it is to hit the big time on Spotify when you’re not a superstar — you practically need that playlist presence to become reasonably popular and generate a significant amount of revenue from streams. As much as Spotify has done to simplify publishing and increase exposure, its service still isn’t an easy place to make a living.